Educate customers and users Archives - Page 122 of 133 - Event Marketer
Thomson Reuters Paints the AALL Floor Orange
How do you get the attention of nearly 1,600 law librarians? At the American Association of Law Libraries annual conference, Thomson Reuters leaned on the bright color orange. Before the show, pre-registered attendees received a series of emails inviting them to “Transform To Orange,” which is the brand’s signature color. In the exhibit, staff donned...
SAP Micro Presentations, Tours Engage CeBIT Techies
SAP has a long tradition (15 years) of exhibiting at CeBIT, the largest IT trade fair that takes place each March in Germany. Considered one of the “big players” on the show floor, SAP’s booth sits right next to Microsoft and Deutsch Telekom. Since CeBIT is the “mecca” for tech experts looking to learn about...
Activision Delivers Interaction and Gameplay at E3
Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths...
Johnson & Johnson Puts a Healthy Spin on World Cup
Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson...