Educate customers and users Archives - Page 121 of 133 - Event Marketer
Google Library Lends Chromebooks to College Crowd
For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the...
T-Mobile’s BobCar Serves as a Mobile Showroom
Navigating your way through the web of contract requirements, early termination fees and deceptive data plans that major wireless carriers are known to employ can be exhausting. T-Mobile used its retail showroom tour to highlight the brand’s commitment to wiping out those common afflictions by promoting its new position as the first wireless “un-carrier.” Utilizing...
Lenovo Enhances Networking at Mobile World Congress
Lenovo’s main goal for attending the 2014 Mobile World Congress is to meet with clients and prospects to talk about new sales opportunities, new products and educate the market on its offerings. At the 2014 show in Barcelona, Lenovo set out to make meetings and engagement a breeze by transforming its 65-foot by 130-foot footprint...
Samsung Experience Sends CES Attendees On Journeys
Samsung is considered one of the highest-profile exhibits on the floor at the International Consumer Electronics Show, generating the highest volume of attendees of any brand. How do you keep that already towering bar rising year after year? By developing experience journeys attendees will want to keep exploring year after year. At CES 2014, that...