Educate customers and users Archives - Page 120 of 133 - Event Marketer
NASCAR Engages Sponsors with Turnkey Meetings
NASCAR created the Fuel for Business campaign in 2004 to provide sponsors more ROI. Since then, it’s been recognized for its outstanding results by the likes of CNBC, Fox Business News, Forbes, The Wall Street Journal and USA Today, and has helped vault NASCAR into the sports industry’s pole position as a top platform for...
SAP Conducts Total Takeovers of Meeting Properties
In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events...
Xerox Simple@Work Merges 15 Events into One
Those who aren’t aware of its evolving brand may equate Xerox with tooth and nail battles with unruly copy machines.As one of the leading providers of business services in the world, with offerings from accounting to document management services, Xerox knew it needed to showcase itself in a new light. The solution was simple@work: A...
Oracle Deploys a Campus Approach for OpenWorld
Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant...