Drive sample distribution Archives - Page 18 of 28 - Event Marketer
Crystal Light’s Truck Puts the Dazzle in Diet Drinks
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...
Nike Women’s Marathon is Part Spa, Part Girls’ Night Out
Female runners aren’t just male runners in pink shoes. They’re just as serious about kicking ass on race day as they are interested in looking good and feeling good while they’re doing it. Leave it to Nike to once again prove its branding prowess by recognizing its target’s unique differences, and then celebrating them to...
Unilever Targets Hispanic Women with Retail Cook-Offs
In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists...
Ocean Spray Demonstrates Where Cranberries Come From
Do you know where cranberries come from? The folks at Ocean Spray think probably not, so to offer consumers an up-close-and-personal look at how the tart red berries are grown and harvested, the company last fall created cranberry bogs outside of 142 Kroger stores in four cities—Cincinnati, Dallas, Denver and Houston. “We previously had set...