Drive sample distribution Archives - Page 16 of 28 - Event Marketer
Snapple Mobile Tour Offers Mohawks and Dye Jobs
Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...
Forkless Gourmet Takes ‘Bun Meal’ Samples on the Road
If you think the name of Forkless Gourmet’s award-wining mobile vehicle sounds like a combination of Suzanne Somers and Ron Popeil infomercial products, well, you’re not alone. But Forkless Gourmet used its Bun Meal Mobile to spread the word about its frozen ethnic-meal-in-a-bun line and support retail distribution. The bright red Bun Mobile sported a...
Coca-Cola Targets Hispanic Youth with Soccer Tourneys
The Copa Coca-Cola program debuted in Mexico in 1998 as a youth soccer tournament for teens living in 150 small towns. Popularity surged, and the program was expanded to other countries. The U.S. Copa program began in 2000 with a test in Texas. In 2001, the tournament took shape in New York and Chicago before...
Real Simple and its Advertisers Get America Organized
Real Simple took its print advertisers into the medium of live last fall when it set up in New York City suburb White Plains with a four-part Get Organized America event initiative. Part 1 set up seminars produced by magazine advertisers (MasterCard talked about streamlining finances, The Container Store on neatening up closets, etc.). Part...