Drive sample distribution Archives - Page 15 of 28 - Event Marketer
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Snapple Draws Young Demo with Edgy Music Sponsorship
Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...
Coke Leverages Baseball to Connect with Latinos
To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured...
ULTRA Dog House Mobile Tour Visits Farmers Markets
Nutro proved it can really rock the dog house with its ULTRA Dog House tour that visited farmer’s markets and local festivals in Chicago and New York City last summer. The doghouse design of the vehicle caught conasumers’ eyes and pulled them over to learn about the brand and get some goodies. Pets fetched samples...