Heineken Ibiza Final Serves Up the Ultimate Beach Party

By
Gold Winner—Designer/Builder: United State of Fans, TBWA/Casper Wulfers Holding | Client: Heineken | Project: Ibiza Final (Best Outdoor Environment)

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was…

Popular

  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  3. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  4. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  5. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  6. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  7. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  8. The Brief: Pit Stains and Mobile Cheese
    Pop-Ups

    The Brief: Pit Stains and Mobile Cheese

  9. Building an Invested Community, with Club Ichi’s Liz Lathan and Nicole Osibodu
    Podcast

    Building an Invested Community, with Club Ichi’s Liz Lathan and Nicole Osibodu