Drive sample distribution Archives - Page 14 of 28 - Event Marketer
Skyy Infuses Airstream with B-to-B Events
Some b-to-b programs get stuck in a rut, relying on PowerPoint presentations, sit-down dinners and old-school collateral to “excite” customers about its products. Not this program. To prove its 100-percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market, Skyy executed a mobile tour that seamlessly combined the best elements of a...
Coca-Cola’s Drinkable Billboard Samples to the Masses
There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
Target Pop-Ups on Campuses with Personalized Interactions
To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...