Drive sample distribution Archives - Page 13 of 28 - Event Marketer
Method’s Green Pop-up Serves to Bond with Influencers
Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...
Aquarius Educates Consumers About Water Conservation
One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...
Green is the New Red for Coke at Winter Olympics
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program....
Kodak Sales Spike During and After Six-Month Tour
To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour. The 4,000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments, one to print...