Drive consumers to purchase Archives - Page 77 of 130 - Event Marketer
State Farm Honors Teacher at its Football Bayou Classic
The annual football game between African-American schools Southern University and Grambling State University has become one of the jewels inside the State Farm portfolio. The insurance giant uses the game as part of a larger push to connect with African-American college students. More than 500 Farm agents volunteer down in Louisiana as State Farm implements...
Samsung Promo Goes to the Movies with ‘The Matrix’
Samsung’s Anycall cellular arm reached out to Cheil for a program in Korea that leveraged the popularity of The Matrix Reloaded to help hype a new Camcorder phone. Phase 1 began in the street and spread from there. Guerilla teams in full Matrix ensembles reenacted the flick’s opening scene in the street, offered up free oil...
Fila Brings London to the Big Easy for Voodoo Fest
Dennis Publishing’s Stuff took Fila from the pages of its magazine into the streets of the Big Easy with a customized London-style double-decker parked smack dab in the middle of the Voodoo Music Experience. The goal: Get the bands—including The Roots, 50 Cent, George Clinton, Cypress Hill, and The White Stripes—to hang in the bus, then...
SoBe Ties onto a 31-City Ozzfest Sponsorship
One of the industry’s original low-media/high-events brands entered the world of music sponsorships with a big bang. SoBe busted out of the gate with a tunes deal used to bump sales and awareness for its Adrenaline Rush energy drink. Tying onto the 31-city Ozzfest was a bold move, and SoBe held on tight along the way...