Drive consumers to purchase Archives - Page 113 of 130 - Event Marketer
Brooks Sports Ties Exhibit Experiences with Data
Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running Expo, however, Brooks Running Company, known for providing custom fittings of shoes for runners, was able to collect enough information to develop entire profiles of...
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Target Drives On-Campus Buzz with QR Code Badges
To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program. Arriving on campus during welcome week, students were greeted with an on-campus promotion offering free product samples, a dj, a personalized invite to the after-hours...
Samsung Choreographs a Holographic Concert Event
We’ve come a long way from basic flip phone mobile devices that only—gasp—allowed us to dial a call, send a text message or play the game Snake. Today, smartphones reign and each new device seems to offer more and more services and functions. As adjusted as we are to our mobile-powered culture, it’s often still...