Drive consumer consideration Archives - Page 98 of 208 - Event Marketer
Lay’s Brings TV Spots to Life with Mobile Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...
FX Overcomes Challenges to Bring Biker Show to Life
Most brands build mobile tours with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. Their unique challenge is to make sure that the mobile tour’s interior and exterior environments stand up to the show’s set designs. Beware if you plan to cut corners:...
LEGO Revisits Tour Roots with Mobile Road Show
One of the pioneers of mobile marketing returned to the discipline it helped define with an all-new mobile tour it rolled out in 2009 and was set to hit 24 markets by the end of October that year. Thanks to its success, the brand extended the tour for six more weeks after that to hit...
McKesson Keeps Business Healthy by Hitting the Road
McKesson’s Health Across America tour was a prescription for a healthy mobile marketing program as the health care company brought its message to two groups: in the b-to-b realm, existing and prospective pharmacy franchisees for its network of 2,500 independent Health Mart pharmacies; and in the b-to-c arena, current patrons and new customers. Throughout the...