Drive consumer consideration Archives - Page 83 of 208 - Event Marketer
Procter & Gamble Pampers Women with Pop-Up Stores
Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...
Alexander Keith Unleashes Brand Ambassadors in Kilts
To increase visibility for Alexander Keith’s Nova Scotian brands of beer, parent company Anheuser-Busch gave away free beer in select markets from May to September 2008, but just one per customer, because the company also wanted to increase on-premise sales. Brand ambassadors, dressed in authentic Nova Scotian kilts and dresses, greeted patrons, offered them a...
Amstel Touts Heritage with Bike-Themed Engagements
Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam Avenue in New York City. At 10 a.m. it began giving away 150 free red bicycles (a main...
State Farm Hits a Homerun with Baseball Field Replica
To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of...