Objective of Event: Drive consumer consideration

Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone […]

Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress  New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee […]

To get its dealers excited about the new XC60, Volvo repurposed a warehouse in Sweden and turned it into apartments for its dealer launch events. From August to October the automaker brought 5,600 dealers from 50 countries to Sweden for two days at a time. Interactive workshops, short films and driving experiences gave dealers a […]

To help ease the sometimes rocky transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl. On New Year’s Eve, consumers stopped by a Pepsi pop-up shop in Times Square to grab branded items, pose for a snapshot and write […]

To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations […]