Drive consumer consideration Archives - Page 82 of 208 - Event Marketer
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...
Sony Strikes a Chord with its ‘Sound Snacking’ Tour
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...
Nestle Brews a Dolce Gusto Training Program
To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s,...
Target Back to College Shopping Event Gets High Marks
To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided...