Drive consumer consideration Archives - Page 75 of 208 - Event Marketer
Hyundai Reaches Millennial Influencers with Re:Mix Tour
Hyundai’s Re:Mix Lab was a series of one- to four-day events that went after millennials with content-driven experiences that included tricked out cars, cutting-edge speakers and an artifact retrospective called Exhibits in Collaboration. Each event showcased three vehicles that had been modified to represent a lifestyle theme. The Music 2.0 Veloster Turbo, for example, featured...
Kawasaki’s Ninja Launch Gets Boost from NYC and the Net
Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...
Evian’s US Open Tennis Activation Creates a Racket on Instagram
Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship of tennis’ U.S. Open, Evian served up a series of live and social media strategies that transformed every touchpoint at the tournament into...
For Swisspers, a Provocative Campaign with Lasting Results
Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...