Drive consumer consideration Archives - Page 61 of 208 - Event Marketer
NetApp’s Mobile Pub Cracks Open Client Conversations
When NetApp needed a new forum for its sales teams to interact with clients, they found the answer in a “mobile pub” that traversed the country in a months-long tour. The “Hops and iOPS” vehicle housed a fully functioning bar where clients could enjoy a beer and learn about the brewing process with a video...
Coca-Cola Tasting Room Offers Multisensory Moments
To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.” There...
Gatorade Fuel Lab Introduces Science-Backed Products
In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove...
Jim Beam Offers a 4D ‘Ride on the Sinister Side’
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...