Drive consumer consideration Archives - Page 19 of 208 - Event Marketer
Facebook works with ‘The Market @ Macy’s’ to get 140 small business’s real life ‘likes’
Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s...
Mercedes outs their mantra “The Best or Nothing” to the test all over the US with their pop up shops
The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail...
Old Navy makes it Clear The Holiday Season should be full of Cheer with their Buy Online, Pickup In-Store service
Before consumers spend time with loved ones over the holiday season, they often spend time waiting in line and battling crowds. So to demonstrate to last-minute shoppers how its Buy Online, Pickup In-Store service could save them precious time during the holiday hustle, Old Navy leveraged a festive, multi-day stunt. To add extra incentive, the...
The Last Fan standing at the binge watch competition for FOX gets to have their own role
TV show superfans are a powerful and passionate demographic, so when Fox picked up “Last Man Standing,” a sitcom that originally ran on ABC for six years, the network put supporters to the ultimate test to prove their devotion, aiming to earn brand loyalty in return. Ahead of the show’s seventh season and network premiere,...