Objective of Event: Drive consumer consideration
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Cheetos LA restaurant was based around their ‘flaming’ hot’ cheetos and it blew up
Cheetos enjoys creating brand extensions to delight its loyal fanbase. There was the invention of “Cheeteau,” a Cheetos perfume named after the brand’s mascot, Chester Cheetah. The big cat even ran for mayor of a small town in Montana named Chester. Then in 2017, it cooked up a Cheetos-themed menu to be served at a […]
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Audi get the automotive industry charged and ready for its first e-tron SUV
A visit to any recent auto show floor will support the following insight: The automotive industry is rapidly becoming more electric. And for Audi, in particular, it’s a bit of a revolution, as the brand’s goal is to electrify one third of every Audi sold by 2025. But there are obstacles to this goal. […]
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BMWs unveil of their concept car iNEXT was flying high above the rest of cars
BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the […]
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Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of […]
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Harley-Davidson’s 115th anniversary celebration was a ride of a lifetime
Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland, […]