Drive consumer consideration Archives - Page 168 of 208 - Event Marketer
U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience
The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized...
AMD’s Event Platform Caters to Digital Audiences
Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...
Nike Golf Speed Trials Drive Demos and Amplification
If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...
Adobe MAX Creativity Conference Wows Attendees
Adobe MAX took it, well, to the max—establishing Adobe as a thought leader in all manner of creative endeavor and connecting with the community on a human level. Besides all that, it increased the online audience for added visibility of important products and services. User-generated content, or in this case, artist-generated content, brought Adobe’s people...