Drive consumer consideration Archives - Page 156 of 208 - Event Marketer
Verizon Eyes Philanthropy for Dave Matthews Tour
For its sponsorship of a four-stop mini-tour by Dave Matthews Band, Verizon unleashed a full mix of activation tools. Concertgoers got chances to play with a range of Verizon products, of course, but the company also added activities to complement the events, pulled in elements from its other sponsorships, deployed a philanthropic angle and used...
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...
Unilever ‘Clicks’ with College Students Over Axe Clix
First, the premise: Unilever introduced Clix, a line extension of the popular Axe body spray for men, with a TV ad in which the ultra-dreamy Nick Lachey uses a handheld clicker to keep track of all of the women he “clicks” with. Dreaminess notwithstanding, Lachey gets far fewer clicks than an ordinary Joe who happened...
DHL Scores Home Runs with MLB Hometown Heroes
DHL scored a home run last summer with its Major League Baseball Hometown Heroes program, which celebrated the history of America’s favorite pastime and created an emotional connection with fans of all ages. Each MLB franchise nominated five players for the official ballot. Fans voted from July 18 to September 17 at the stadiums, online...