Drive consumer consideration Archives - Page 153 of 208 - Event Marketer
Walmart Builds a Soccer Oasis for Hispanic Shoppers
Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer...
Toyota’s Playful Strategy Scores with Sports Fans
After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s “Moving forward” tagline, and made the vehicles relevant to the skateboard, cycling and motocross fans who filled the venues. The...
Toyota Engages Hispanic Shoppers with a Road Trip
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene...
New Balance Promotes Active Play Inside Malls
What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette...