Drive consumer consideration Archives - Page 141 of 208 - Event Marketer
Siemans Takes Attendees Through a Patient ‘Journey’
To spread the word about Sorian, its comprehensive healthcare information system, at the Healthcare Information and Management Systems Society show, Siemens Medical Solutions Health Services decided to show attendees just how the network could make life easier for hospital patients. The presentation let guests literally walk through the “journey” of how a patient with a...
Monster Generates Buzz with Free Rides to Trade Show
Monster took its sponsorship of last year’s Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth, connecting with attendees inside the expo, outside of the convention center and throughout San Diego. The action started pre-show, with Monster sending out invitations that offered attendees free rides from...
Volvo’s Construction Equipment Plays a Game of Hoops
Volvo Construction Equipment North America took what could have just been a traditional hospitality event at the 2005 Conexpo-Con/Agg in Las Vegas and kicked it up a few notches with cheerleaders, live music and a live basketball game in which the “players” were backhoes, wheel loaders and other construction equipment. Yes. You read that right....
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...