Drive consumer consideration Archives - Page 135 of 208 - Event Marketer
Camp eBay Features Online Marketplace Education
In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...
Nissan Activates a Cirque du Soleil Party Series
During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil...
Chrysler Activates a Life-Size ‘Snowdoku’ Challenge
Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game board made out of 36,000 pounds of snow and ice. On the morning of the event six puzzle proficient teams of up to...
Fisherman’s: Strong Lozenges, Strongman Mud Run
They came, they ran, they crawled, they jumped, they conquered. It was all part of the Fisherman’s Friend Strongman Run, a one-of-a-kind, demanding and cutting-edge experience that in February 2007 pushed 1,930 German participants to the limit as 12,000 spectators cheered them on. The runners overcame 11 obstacles, bounding up hills formed of bales of...