Objective of Event: Drive consumer consideration

Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed […]

To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion for music, technology and sports. Targeting kids and families, the tour was divided into two zones—Orbit and Eclipse domes—created to keep consumers interactive as a […]

With a corporate tagline like “Engineered Beautifully” and a top-shelf brand like Chrysler, the mobile vehicle had better be good. George P. Johnson and Craftsmen delivered with a one-of-a kind, double-decker mobile showcase that used cutting-edge interactives to pack ’em in below and—an industry first—a hydraulic-powered, 40-person observation deck to keep ’em happy above. From […]

Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to […]

To promote the expansion and relaunch of espn360.com and to make Verizon broadband and FiOS customers aware that the site is free for them, ESPN kicked off the King of Fandom promotional tour. Consumers competed daily in a sports trivia contest on verizonsurround.com and the sports fan with the highest total score was awarded the […]