Drive consumer consideration Archives - Page 125 of 208 - Event Marketer
Real Simple and its Advertisers Get America Organized
Real Simple took its print advertisers into the medium of live last fall when it set up in New York City suburb White Plains with a four-part Get Organized America event initiative. Part 1 set up seminars produced by magazine advertisers (MasterCard talked about streamlining finances, The Container Store on neatening up closets, etc.). Part...
Delta’s Song Out-Sings JetBlue with a Holiday Pop-Up
Delta Air Lines’ Song out-experienced JetBlue when it opened a 2,700-square-foot branded store in Manhattan’s SoHo district during the holiday season, allowing New Yorkers to come in off the street and check out the airline’s offerings on the ground. The Song in the City store featured six areas, each highlighting a specific core offering: The...
AOL Bites into the Big Apple with Concert Benefiting Schools
If New Yorkers are talking about it, everyone’s talking about it—which is exactly why AOL cruised into the Big Apple to get folks talkin’ about the new 9.0 Optimized version. At the center of the AOL Concert for Schools campaign was a free Dave Matthews gig on Central Park’s Great Lawn, but the campaign began...
Buena Vista Fashion Show Benefits St. Jude Hospital
Looking to generate awareness and interest in the DVD release of Miramax’s Oscar-winning Chicago, Paradigm Shift took a quick time-out from its usual unusual press events to spin a charity fashion show that was as much about the community as it was about the movie. Buena Vista recruited the St. Jude Children’s Research Hospital as...