Objective of Event: Drive consumer consideration

WaMu set up the world’s largest barbeque in Chicago to herald the bank’s entry into the Windy City. As has proven successful elsewhere, the company focused on recognizing teachers as one of the anchors of the community. Teachers, after all, have ties to students, who have ties to parents, and so on. The objective? Announce the […]

Samsung’s Anycall cellular arm reached out to Cheil for a program in Korea that leveraged the popularity of The Matrix Reloaded to help hype a new Camcorder phone. Phase 1 began in the street and spread from there. Guerilla teams in full Matrix ensembles reenacted the flick’s opening scene in the street, offered up free oil […]

Dennis Publishing’s Stuff took Fila from the pages of its magazine into the streets of the Big Easy with a customized London-style double-decker parked smack dab in the middle of the Voodoo Music Experience. The goal: Get the bands—including The Roots, 50 Cent, George Clinton, Cypress Hill, and The White Stripes—to hang in the bus, then […]

To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for […]

One of the industry’s original low-media/high-events brands entered the world of music sponsorships with a big bang. SoBe busted out of the gate with a tunes deal used to bump sales and awareness for its Adrenaline Rush energy drink. Tying onto the 31-city Ozzfest was a bold move, and SoBe held on tight along the way […]