Drive consumer consideration Archives - Page 124 of 208 - Event Marketer
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...
Microsoft Kiosks Engage Business Travelers in Airports
Microsoft hooked up with Jack Morton to introduce business travelers to its Tablet PC—inside airports. With the ambitious goal of physically connecting with 100,000 people, immersions were set up inside airports in seven markets. Kiosks were staffed by teams of three who engaged business travelers in terminals, let them test the Tablet, and answered questions....
Coca-Cola Targets Hispanic Youth with Soccer Tourneys
The Copa Coca-Cola program debuted in Mexico in 1998 as a youth soccer tournament for teens living in 150 small towns. Popularity surged, and the program was expanded to other countries. The U.S. Copa program began in 2000 with a test in Texas. In 2001, the tournament took shape in New York and Chicago before...
Time Inc. Brings ‘This Old House’ to Home Depot
Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where fans could meet the show’s stars and learn about new home improvement products. The tour staged a mock TV set at Home...