Drive consumer consideration Archives - Page 111 of 208 - Event Marketer
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...
Nintendo Turns Gaming Fans into Brand Ambassadors
When it comes to the world of gaming, you can’t just tell the target, you gotta show them. And who better to promote to the target than the target itself? Consumers were invited to apply for a few select spots on Nintendo’s summer field crews in six markets last spring. Applicants filled out forms (at...
Syfy Experience Takes Consumers out of This World
To bump awareness for the Syfy channel and drive tune-in for Steven Spielberg Presents Taken, the network and p.r. shop LIME tapped New York City-based CMI for an eight-market program last fall. A mobile exhibit hit tourist traps and high-traffic locations with four elements: At the entrance tunnel, cast members in sleek black uniforms handed...
Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...