Drive consumer consideration Archives - Page 106 of 208 - Event Marketer
Holiday Inn Express Serves Up Pancake Selfies on Tour
The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...
HP Leverages Acrobatic Troupe to Promote New Laptop
In March 2009, HP unveiled its first TouchSmart multi-touch laptop in New York City with a high-energy dance troupe performance designed to encourage consumer interaction with the product while associating touch technology with the HP brand. HP targeted the New York market for the activation in order to tap into the city’s built-in national stage....
FX Networks Teases Horror Series ‘The Strain’ with VR
To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...
Merrell Sends Festivalgoers on a VR Hike in the Alps
Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of...