Objective of Event: Drive consumer consideration

To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the […]

How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and […]

The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm […]

Medical technology company CareFusion and jazz are making beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company last summer struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research has shown their interest […]

Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters. […]