Objective of Event: Drive consumer consideration

The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the […]

Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could […]

Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea was pretty bright, too. A comprehensive plan leading up to the NBA All-Star 2015 in New York City featured New […]

Targeting both the West Coast mountain biking community as well as college-age enthusiasts, the Red Bull Stumps, Clumps and Jumps tour cycled along the Pacific coast last summer with some of the world’s best freeride mountain bikers. The tour began in Whistler B.C. at Crankworx and concluded in San Francisco, featuring Red Bull athletes Paul […]

In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine Dragons, one of the hottest bands on the planet. The big idea was a fully integrated, never-been-done-before program in partnership with […]