Data collection/lead generation Archives - Page 60 of 69 - Event Marketer
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....
Gaming App Engages Tech Savvy JiveWorld Attendees
To generate excitement and engagement among its tech-savvy and social media-heavy attendees, Jive Software at its JiveWorld13 annual customer conference decided on an event app that was useful and efficient, but also leveraged gamification to energize attendees. The solution: JiveWorld13 Game Series. This in-app experience tied to Twitter encouraged attendees to earn badges for completing...
Cisco Utilizes a Twitter-Based Gamification Strategy
Twitter became Cisco’s right-hand man at this year’s Cisco Live conference, the brand’s flagship customer and partner event that spans five days and touches hundreds of thousands of partners, influencers and customers, both in-person and virtually. Prior to the event, the Cisco Live social media team sent out pre-event teaser tweets, messages and reminders about...
Verizon Shines with a Social Media-Driven Light Show
To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively...