Data collection/lead generation Archives - Page 61 of 69 - Event Marketer
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...
Microsoft Lets an Infographic Wall do the Talking
The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter,...
Cisco Turns Twitter into a Customer Service Hotline
One of the primary goals of Cisco Live, Cisco’s flagship conference, is to grow and strengthen a loyal community of technology professionals who play a role in the evaluation, selection and use of Cisco solutions. To facilitate connections over the five-day event among attendees (both physical and virtual), between the brand and attendees, and between...
Amex Pivots Toward a Streamlined Sponsorship
American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed it to tie the entire American Express experience together for fans—before the event, during the event within its 80-foot by 80-foot...