Data collection/lead generation Archives - Page 63 of 69 - Event Marketer
Amex Fuels Rivalry Amongst Small Business Owners
If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer...
Oprah Employs a One-and-Done Registration Process
Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...
Bud Light’s ‘Selfie City’ Boosts Content Capture
It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved they were “#UpForWhatever.” Bud Light had created the fictional town of Whatever in a takeover of Crested Butte, CO, turning it into a full-scale theatrical production...
Ford Test Drives a Targeted Facebook Strategy
Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers...