Data collection/lead generation Archives - Page 64 of 69 - Event Marketer
McDonald’s Serves Up the Big Mac of Event Apps
McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...
Accuray’s Microsite Boosts Pre-Show Engagement
Radiation and oncology system provider Accuray kept its booth buzzing and sales channels full with a fully integrated program before, during and after its appearance at ASTRO, the American Society for Radiation Oncology’s annual trade show. The program needed to drive qualified prospects to participate in demos and help move prospects and customers up the sales...
Audi Mixes Aggressive Targeting with Unique Venues
For a series of high-end hospitality events in the South Florida market, Audi devised a new formula big on style and boldness while retaining a refined, focused approach. To help launch new models of its A6 and A7, the automaker’s South Florida dealerships teamed up for the first time ever to create two world-class events...
Bombardier Designs its Own Spin on ‘Flight’
At aviation shows, displays that play off of the concept of wings and flight are pretty standard. To make its National Business Aviation Association exhibit more dynamic and engaging, Bombardier enhanced a series of rectilinear architectural structures and aerodynamic spaces with large video walls. The effect gave the exhibit a sense of movement that uniquely expressed...