Data collection/lead generation Archives - Page 66 of 69 - Event Marketer
Nokia Pumps Up Engagement Time with Coffee and RFID
Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup...
Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...
Harley-Davidson Ditches the Stone Age for an App
We all say paper registration forms belong in the Stone Age, and in truth, they do. But that doesn’t mean digital registration processes are more efficient, from a user standpoint at least. Not everybody is familiar with a tablet, or can type on one with reasonable ease. And then there’s that pesky issue of Internet...
Adult Swim Masters Data Tracking with a Fun House
What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time...