Data collection/lead generation Archives - Page 59 of 69 - Event Marketer
Sony App Enables a Crowd-Controlled Drone
When it came time to for Sony to launch the new Sony Xperia C3 mobile phone, the brand headed off to a Pharrell concert in Istanbul with 25,000 of its closest friends. The event was GNC Fest ’14 and the order of the day was taking the most epic selfies ever. Sony worked side-by-side with...
Bacardi Private Island Extravaganza Targets Influencers
It was a bold idea from a bold brand. Bacardi’s brand values have always been about freedom, passion and irrepressibility, and throughout its history has enjoyed a close affiliation with music. The Bacardi Triangle promotion, a three-day extravaganza that took place over Halloween weekend at a private island in the Caribbean, tapped into all three...
Bud Light’s Whatever, USA Offers Millennial Appeal
In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials, that elusive 21- to 27-year-old demo that sees themselves as social curators, storytellers and more. The program was designed to spark...
Aston Martin Delivers a Luxury Driving Experience On Ice
Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...