Data collection/lead generation Archives - Page 18 of 69 - Event Marketer
Intense Lighting Booth Offers Exhibit Experience Zones
Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood...
Sandvik Features RFID Interactive Tables at IMTS Booth
Sometimes, less really is more. High-tech manufacturing was the inspiration for this minimalist environment Sandvik activated at IMTS where people could get their hands on (or see live streams of) cutting tools and supplies in action. Dramatic, off-kilter exterior lines made this white-washed booth bold and fresh from the aisle. Three distinct custom-programmed RFID interactive...
Sub-Zero Display Evokes Food Theme at EuroCucina
With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood...
Siemens Exhibit Makes Architectural Statement at RSNA
As one of the biggest exhibitors at the annual Radiological Society of North America (RSNA) show, Siemens had two important design challenges: First, to transform nearly 23,000 square feet of exhibit space into a series of targeted experiences that conveyed the brand’s equal competence in high-end imaging and cost-conscious imaging equipment. Second, to find a...