Data collection/lead generation Archives - Page 17 of 69 - Event Marketer

December 2, 2015

Genentech Data Visualizer Engages Attendees at ASCO

It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...

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December 1, 2015

Nissan Pop-Up Concerts Strike a Chord with Consumers

Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...

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December 1, 2015

DaimlerChrylser Ride-and-Drive Features Barcode Tech

Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats.  To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events...

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December 1, 2015

Kawneer Exhibit Design Incorporates Green Materials

Kawneer products and solutions are designed to protect the environment where people work, play and live, so it makes sense that the brand incorporated “green” materials like fabric, aluminum and glass into its 30-foot by 50-foot booth. The design boasted curvilinear styles, gloss white laminate and silicon-edged graphics inserted into asymmetrical curved panels. All told,...

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December 1, 2015

Choice Properties’ Booth Features Sleek Mirrored Look

Interior designers will tell you—mirrors can really open up a room. Choice Properties’ inclusion of mirrored façades not only gave its 40-foot by 20-foot exhibit at the ICSC show in Toronto a sleek look and feel, but also a larger appearance. Another element worth noting: the raised LED-lit flooring that encircled the footprint. The lighting...

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