Change brand perception Archives - Page 14 of 23 - Event Marketer
Crystal Light’s Truck Puts the Dazzle in Diet Drinks
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...
GM Lets Consumers Test Drive Competitor Vehicles
General Motors’ latest installment of its AutoShow In Motion ride-and-drive increased consideration across the entire GM portfolio by 204 percent. The event, which allowed GM to display all of its North American brands to current GM owners and prospective buyers, gave consumers a side-by-side view of GM cars and its competitors—so they could form impressions...
Ocean Spray Demonstrates Where Cranberries Come From
Do you know where cranberries come from? The folks at Ocean Spray think probably not, so to offer consumers an up-close-and-personal look at how the tart red berries are grown and harvested, the company last fall created cranberry bogs outside of 142 Kroger stores in four cities—Cincinnati, Dallas, Denver and Houston. “We previously had set...
State Farm Delivers a 50 Million Pound Challenge
Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but then layered in activation strategies designed to appeal to the community’s diverse passions and unique health concerns. The resulting campaign turned a macro...