Latest
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B-to-C EventsBrand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
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ArticlesBig Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project.
Plans call for a national recreation destination where visitors can hike bike fish or go kayaking as well as enjoy a meal and stay the night experiencing the L.L. Bean brand and its product offerings in an authentic setting.
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B-to-C EventsThe Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events
Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology brand ” says Master Sergeant Deshaun Woods the Air Force’s interactive account executive. “We’re about air space and cyberspace.”
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B-to-B EventsHow Roland Created an Exhibit that Worked
How Roland created a 40 000-square-foot exhibit that worked
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B-to-C EventsInsights on Word-of-Mouth Marketing’s Power Brokers
Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers
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