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ToursMobile Marketing: L’Bel Paris Takes Spa Experience On The Road
Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
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ArticlesB-to-B: Tellabs Connects With NXTcomm Attendees
Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth at this year’s NXTcomm in Chicago. NXTcomm which took place June 18-21 joins information and communications technology suppliers with communication and entertainment companies.
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ArticlesLegal Action: MasterCard Settles Drops Fight For World Cup
After more than a year of legal wrangling MasterCard announced on June 21 that it will take a $90 million payout and walk away from its fight to win sponsorship rights for the 2010 and 2014 World Cup tournaments.
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B-to-C EventsSports Marketing: Sunoco Targets NASCAR Fans
Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne and Jimmie Johnson—with Orange County Choppers (of Discovery Channel’s “American Chopper” fame) to design a custom motorcycle for each driver. Sunoco is the fuel category sponsor of both NASCAR and OCC. The drivers put their own personal touches on the design and each will be immortalized with his bike on an autograph trading card called a “hero card ” complete with a photo of the driver and his bike on the front and vital stats on the back.
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ArticlesGrassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes
If it were an MTV reality show it could be called “Pimp My Dog’s Ride.” Del Monte’s Pup-Peroni dog snacks brand is partnering with Jeep and real “Pimp My Ride” auto customizers Galpin Auto Sports to give away a tricked-out one-of-a-kind 2008 Jeep Liberty. (Dog-friendly amenities include washable seats built-in water and kibble bowls a shower nozzle for paw washing and a Pup-Peroni dispenser.)
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