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Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring and styling beauty consultations and zones filled with product samples.
 

Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May 24 all five band members will live in the 2 000-square-foot see-through bachelor pad and recording studio for six weeks. In true reality show style their every move will be web-cammed in real-time and recorded for a series of four reality TV shows to be aired on MTV. Consumers can interact with the band on-site via two-way microphones.
 

Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia.
 
The events called Orange Carpet Premieres play to the appearance of Radiant C Beauty Drops—an anti-aging skin treatment enclosed in bright orange capsules.
 

The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video contest and a mobile studio.
 

To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across the country. The Harry Potter Knight Bus tour based on the fictional Knight Bus from the third book Harry Potter and the Prisoner of Azkaban will stop at 37 libraries in 12 states over seven weeks. Fans will be invited inside where they can record their thoughts about the books in a short video diary entry.