Latest

Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.

For many brands a mobile tour is exactly the right medium but without the optimum reach.

As a rule event programs that last past five years are dubbed solid successes. But longevity shouldn’t be an excuse for letting initiatives get stale. Even when the objectives and strategies remain the same the best campaigns are freshened up every few years. Here four tips for implementing change into your long-running event programs:

Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always as difficult as it used to be. After the property is identified the brand faces several challenging decisions including how long the sponsorship agreement should last. Before signing on the dotted line consider these three things.

Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative part of their event programs can win mindshare change perception and even help their targets shed a few pounds. Putting some muscle behind your commitment to healthy living isn’t always a walk in the park though.