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B-to-C EventsEvent Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.
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B-to-C EventsTargeting: Nike+ Launches Virtual Half-marathon To Connect With Runners
When the Nike Women's Marathon in San Francisco sold out all 20 000 of its slots for the Oct. 21 event in a matter of hours the shoe maker reached out to its Nike+ consumer base to extend the marathon’s capacity to suburban streets running paths and anywhere else runners want to get their jog on. The Nike+ Virtual Half Marathon also on Oct. 21 invites runners and walkers to become official finishers by logging 13.1 miles on their own and then logging onto nikeplus.com to document the run.
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B-to-C EventsYouth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.
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B-to-B EventsHow GE’s Water Tour Paid Off
GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off
Filters that turn salt water into drinking water. Mobile units that purify 600 gallons of water per minute. Miles of tiny membranes that reclaim waste water and save energy. It’s not science fiction (or Al Gore’s latest invention). It’s the stuff of cutting-edge water recycling developed by GE Water & Process Technologies.
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B-to-C EventsSponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person relay “race-within-a-race ” to be held on Oct. 14 the same day as the marathon.
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