Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs.
Aside from the obvious benefits exhibitors are finding that well-executed celeb appearances can help encourage attendees to return to their booths multiple times during an event. “It gives reasons for attendees to come back when you have different talent at your booth throughout [the show] ” said Adam Sanderson senior vp-brand marketing for Disney ABC Cable Networks Group which has booked stars at events such as the National Cable Television Association’s The National Show.
Of course bringing a celebrity to a trade show can pose a few red-carpet challenges. Six tips to make the experience go smoothly.
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