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Sponsorship: Visa To Replace MasterCard As FIFA Partner

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Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the property’s global payment card partner from 2007 through 2014. MasterCard’s sponsorship runs through the end…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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