Dick’s Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas focusing on outdoor sports.
The Dick’s Outdoor Adventure Tour—the company’s first-ever mobile effort—features an 80-foot-by-120-foot setup with activities ranging from a lure demonstration tank to a paddling pool where consumers can test out kayaks. In addition to the tents the 53-foot trailer converts into an air-soft shooting gallery. Guests also can get green-screen photos in front of a variety of outdoors-themed backdrops and Dick’s is handing out gear tags with outdoor-sports motifs. Representatives from Dick’s vendors are on hand for product demos.
“We’re demonstrating that we are the destination for the outdoor enthusiast whether it’s a family that’s camping or an avid kayaker or a fisherman ” Jeff Hennion cmo for Dick’s told Buzz. “We have the products that they’re looking for and the purpose of the tour is to demonstrate that.”
The tour stops at Dick’s stores through the end of August. Agency: Mobile Media Enterprises Atlanta.
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