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B-to-C EventsSampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions.
Hitting fairs festivals and sporting events the tour unfolds into a 40-by-15 foot display where consumers can sample smoothies and receive coupons that drive them to local stores. -
B-to-C EventsTastemakers in New and Creative Ways
Product sampling programs target tastemakers in new and creative ways
Street-corner handouts during rush hour and pop-up stands at fairs and festivals have long been the vehicles of choice for sampling campaigns. But to really catch consumers when they’re most receptive some brands are closely tracking attitudes lifestyle habits and basic need-states like thirst and hunger to approach smaller groups of consumers in out-of-the-ordinary yet highly relevant ways. Here five off-the-beaten-path sampling ideas that are spot-on:
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B-to-C EventsConsumers with the Most Spending Power Are the least Brand-Loyal buying
Surprising research shows that consumers with the most spending power have the least brand-loyal buying habits. Four ways to engage the new upper crust
Looking to woo the affluent? According to a survey conducted last fall by the Harrison Group and American Express swanky suites at equestrian events sponsorships of sailing competitions and après ski lounges may be off the mark.
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B-to-C EventsTaking the Proprietary Property Plunge
What to consider before taking the proprietary property plunge
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