Latest
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B-to-C EventsInsights on Word-of-Mouth Marketing’s Power Brokers
Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers
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B-to-B EventsAn Inside Look at Sun’s Conference Upgrades
An inside look at Sun’s practical environmentally friendly conference upgrades
Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.
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B-to-C EventsThe Psychology of Experiences: Mastering All The Senses
A neuroscientist a color expert and a feng shui master walk into an event...
When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)
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B-to-C EventsBarCardz.com Takes on MySpace and Facebook by Leveraging Live Events
New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events
Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.
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