Latest
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B-to-C EventsInside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix
A lot has changed since Best Buy first opened its doors 41 years ago.
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B-to-B EventsFashion Week Sponsorships
Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good
When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk. -
B-to-C EventsPop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.
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ArticlesEvent Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.
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B-to-C EventsActivation: Schick Launches Search For Next Action Sports Star At X Games
To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter a contest dubbed the Schick Quattro East vs. West Xperiment.
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